Velocity Session on Performance Impact More Findings from the Front Lines of Web Acceleration

Performance Impact, Part Two: More Findings from the Front Lines of Web Acceleration

Joshua Bixby (Strangeloop Networks)
1:00pm Wednesday, 06/23/2010
Velocity Culture, Web Performance Ballroom AB
Last year at Velocity, Hooman Beheshti presented the findings from phase one of Strangeloop’s long-term research into the relationship between web performance and business benefits. The results were also published in Watching Websites. Since then, we’ve received a barrage of questions from the web performance community, which fueled phase two of our study. Today I’ll be presenting our most recent findings.

Some of the community’s questions were:

Who were the clients?

  • How fast were the pages?
  • What acceleration techniques were implemented?
  • What happened to the key page components (such as JS size, payload and roundtrips) of the websites?
  • How did changing key variables (page load time, payload, number of roundtrips, etc.) affect the outcome?
  • We’ve been collecting and analyzing data to help us answer these questions, as well as some new ones we’ve thought up along the way. Join us as we present our findings, and help us consider what areas deserve further study.

People planning to attend this session also want to see:

  • Psychology of Performance
  • Building Performance Into the New Yahoo! Homepage
  • A Day in the Life of Facebook Operations
  • TCP and the Lower Bound of Web Performance

Joshua Bixby

Strangeloop Networks
As President of Strangeloop Networks, Joshua defines Strangeloop’s strategic marketing and product direction. Prior to founding Strangeloop, he co-founded and served as President and CEO of IronPoint Technology, helping lead the company to successful acquisition by The Active Network in 2006. Joshua also served as Senior Vice President, Marketing and Product Development, at NTS Internet Solutions, after having held senior marketing and product roles at MNK and GRAPAD.

Notes on the Session

Made an interesting point about “mortal” companies that are unlike the “big” players (Amazon, Google, Yahoo, Facebook, Twitter, etc…). Let’s look at small players. I like this point because it talks about how smaller deployments (which are much like our customers) can really gain performance with small investments without having to mobilize an entire army of developers. Emphasis should be on KPIs as they emphasize the business value from performance gains.

Put together an experiment in which the request comes in to either optimized or not optimized. Trying to demonstrate how Strageloop can accelerate over non-accelerated data every single time. The KPI he showed was around business analytics.

  • Optimize Caching
  • Minimize Roundtrips
  • Minimize Payload
  • Optimize browser ordering

Josh then brought up AutoAnything speaker. It’s a small site that talks about how people buy cars. Did some StrangeLoop optimization. Showed some major business impact.

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